One of Sterling's clients was a highly successful entrepreneur and co-founder of a Center for Food Policy and Obesity at Yale University. Over the past decade, the Center has achieved considerable success improving America’s diet, preventing obesity, and reducing the stigma associated with overweight individuals. Back in 2005, however, the organization was little more than an idea—the client was struggling to identify how to make his charitable vision a reality.
Recognizing Sterling’s expertise in the charitable consulting space, the client engaged us to help him achieve his vision. Sterling immediately set about gathering the country’s leading experts on obesity to determine where to start. Through these discussions, Sterling identified Professor Kelly Brownell of Yale University as the key person to lead the effort.
Shortly thereafter, Brownell and the client founded the Center together. Since then, the organization has been at the forefront of the obesity debate in America, informing issues such as a ban on sweetened-cereal ads targeting children, the inclusion of calorie information on restaurant menus, and taxes on foods that are high in fat and low in nutritional value. As a result, Brownell was named one of Time Magazine’s Top 100 Most Influential People in 2006. Without Sterling’s guidance and expertise, however, Brownell and the client claim that the Center’s impact never would have been possible. Watch the video above to learn more.