Sterling Helps Address America’s Obesity Problem

Leslie Rudd is a highly successful entrepreneur and co-founder of The Rudd Center for Food Policy and Obesity. Over the past decade, the Rudd Center has achieved considerable success improving America’s diet, preventing obesity, and reducing the stigma associated with overweight individuals. Back in 2005, however, Rudd’s organization little more than an idea—he was struggling to identify how to get his organization up and running.

Recognizing Sterling’s expertise in the charitable consulting space, Leslie engaged us to help him achieve his vision. Sterling immediately set about gathering the country’s leading experts on obesity to determine where to start. Through these discussions, Sterling identified Professor Kelly Brownell of Yale University as the key person to lead the effort.

Shortly thereafter, Brownell and Rudd founded the Rudd Center together. Since then, the organization has been at the forefront of the obesity debate in America, informing issues such as a ban on sweetened-cereal ads targeting children, the inclusion of calorie information on restaurant menus, and taxes on foods that are high in fat and low in nutritional value. As a result, Brownell was named one of Time Magazine’s Top 100 Most Influential People in 2006. Without Sterling’s guidance and expertise, however, Brownell and Rudd claim that the Rudd Center’s impact never would have been possible. Watch the video above to learn more.